Careers in strategic planning include consulting, research, and the development of strategies. The work product of this department is a corporate strategy plan that is reviewed and approved by executives. A corporate strategy professional can spend months creating the corporate strategy plan. They may also research competitive match-ups, market share, and market sizing. Finally, they may perform operational work, which involves implementing ideas. Some companies will pay a percentage of the salary of a strategic planning professional.
The qualifications for this profession depend on your experience and education. In general, a strategic planning job requires a bachelor’s degree and five years of relevant experience. A master’s degree or MBA may be required, but experience is your most valuable asset, and will set you apart from the competition. Job duties require a high level of analytical and research skills, and strong communication skills. Strategic planning positions may also require fluency in another language.
The role of a marketing analyst involves managing a wide variety of projects and working with stakeholders to develop and implement marketing and business strategies. Marketing analysts also use research to influence decision makers. In addition to creating marketing plans, they also work to develop business intelligence and leverage systems to help companies make informed decisions. The job also requires strong quantitative skills, as this job involves gathering, analyzing, and interpreting data. And in order to stay up to date with the latest trends and technology, strategic experts need to stay up-to-date with the global economy.